Growing your food or drink brand - our tips for success
Scaling a food or drink brand takes more than a great product - it takes the right digital partner to bring your brand to market, build lasting connections with customers, and create the foundations for long-term growth.
At Webselect, we specialise in helping food and beverage brands grow with smart, scalable technology and results-driven strategy. Whether you're starting out with an artisan product or expanding your reach nationally or internationally, our experience in this space means we know what works, what builds on existing success, and what sticks with your customers.
Expertise in practice
We’ve recently worked with leading sauce and meat-free brands to create beautiful websites that offer a seamless user experience, and a back-end that’s providing clarity which makes fulfilling orders more efficient than ever. If your brand is struggling to grow or experiencing stagnant sales, we’ve put together some of the insight we learned while working with them.
Choosing the right platform makes a difference
Choosing the right ecommerce platform is one of the most important decisions a growing brand can make. That’s why we offer both off-the-shelf and bespoke ecommerce solutions designed specifically for food and drink retailers.
Our own platform, SelectCommerce, has been developed in-house to support fast-moving businesses that need flexibility, speed and security - without being locked into the limitations of typical plug-and-play systems. SelectCommerce supports complex product types, flexible subscriptions, custom shipping logic, and can be integrated with many more back-office systems than an off-the-shelf solution, making it ideal for ambitious food and drink brands ready to scale.
If you prefer the recognisability of a name brand, we also work extensively with Shopify and WooCommerce site builds. These platforms both provide a flexible solution to your eCommerce needs, and with the support of talented developers, can provide a cost-effective way to present your brand to online consumers.
The important thing is to provide your users with a site that doesn’t make buying a challenge. Offering bundles, recommending similar or complementary products and providing clarity on things like shipping costs and timescales are all important not only in building user trust, but in retaining attention in a marketplace where the competition is only a click away.
In order to sell, you need to be seen
For online food brands, discoverability is everything. We don’t just build beautiful websites - we build ecommerce experiences optimised for growth.
Our SEO expertise helps ensure your products and recipes are visible across Google and other search engines, bringing in organic traffic that converts. We understand the nuances of SEO for food and drink - from structured data for recipes, to optimising category structures to ensure that your products are found by the consumers that want them.
We stay ahead of the latest trends in AI-powered search to ensure that our advice is current and relevant, maximising your investment in our services. It’s years since the search industry went through a level of upheaval similar to the birth of AI-search, and brands that fail to take notice of the changes will be the ones left behind.
Expert support to promote your food or drink brand
While we’re proud of our development and technical expertise, we also know that ecommerce doesn’t happen in a vacuum. Our sister company PLPR is one of the UK’s leading food and drink brand marketing agencies, offering services across PR, social media, influencer outreach and content strategy.
Together, we bring a holistic approach to tech, marketing and industry expertise that few other agencies are able to. From positioning your brand to managing a launch, building your ecommerce infrastructure to scaling sales - we can offer you a truly joined-up plan for digital growth.
Digital visibility isn’t limited to what’s on Google any more - being found on the right social channels or digital news outlets and recommended by the right influencers can all lead to greater levels of success.
Want to Work with Us?
If you're a food or drink brand looking to grow your online presence, improve conversions, or take the leap into direct-to-consumer ecommerce, we’d love to talk. Whether you're at an early concept stage or already trading at scale, we can offer technical insight, platform experience and sector knowledge that helps you grow with confidence.