Hoddy’s is a new premium dry dog food brand aimed at the UK market. They have a unique proposition in that they are aiming to repurpose a waste British food product (Pheasant carcasses) into a premium dog food product for man’s best friend. As a startup Hoddy’s needed a design and development partner they could work with to create their online shop and get their product to market.
Following an in-depth discovery phase with the Hoddy’s team, we created a premium-feel online shop that was designed with conversions and high-quality user experience in mind.

The new online shop was created using Shopify; a perfect platform for a company just starting out. We configured the site to work with their launch promotional activity and specific product bundle offerings.
The site launched successfully in September 2021