SSLs: What they are and why you need one
If you have a website, you need to be using SSL. Let us tell you why…
What is SSL?
SSL is an industry standard protocol that is used by millions of websites worldwide to protect secure data in online payments, such as payment and login details. SSL stands for Secure Sockets Layer, and it works by adding an encrypted link between the web server and the browser to ensure that any data that passes through is private.
How do I know if a website has SSL?
Web browsers will not make it hard for you to see if a website has SSL. For example, in Safari, a padlock will appear next to the URL in the address bar to indicate if the website is secure.
In Google Chrome, it will be even more obvious because the whole, or part of the URL will go green, as shown below:
The above picture also shows another way to identify an SSL on a website, which is that the URL starts with https:// rather than http://. The added ‘s’ stands for ‘secure’ – so it reads: Hypertext Transfer Protocol Secure.
How does SSL work?
SSL encrypts the data passing between the website owner’s server and the customer’s web browser. Using SSL means that hackers can’t intercept the secure payment and login information passing through.
Why is having an SSL important?
Having an SSL is becoming more and more important so online businesses need to be making the switch as soon as possible. We have listed some of the reasons why SSL is important below:
SSL improves trust with your customers and prospects by protecting any data belonging to your business or customers from people who are trying to steal sensitive information such as payment details, usernames and passwords.
SSLs are also unique to each business and are registered to the company owner. This means that SSL offers confirmation to users that it is genuine which will improve trust with your site visitors.
Google Penalising Sites Without SSL
Not only are web browsers showing when sites do use SSL, but Google is now starting to highlight when sites are not running it by displaying an ‘i’ in a circle before the URL which you can click on to reveal the below message:
In some cases, there is sometimes a warning that says ‘Not Secure’ in place of the ‘i’. Having this warning will deter a lot of people who may have otherwise made a purchase on your website as they may be led to believe that your site has been compromised in some way. By having an SSL, you can avoid this and continue to improve your conversion rate.
SSL Improves Your Search Rankings
If Google telling all your visitors that your site is not secure is not enough, running SSL on your website can also improve your search rankings as Google likes to see sites with HTTPS and will give them an instant boost in organic listings as a result, which is another reason to install yours as soon as possible.
So, if you own a website, you’re going to need an SSL sooner or later, so why not make the change now to avoid the risk of losing potential customers.