How to Design Your Website with Mobile in Mind
According to We Are Social, there are 5.14 billion mobile phone users globally, which is more than 2/3 of the world’s population. They also claim that 52% of all web traffic is from a mobile device, and that this is increasing by 4% year on year, so it is vital for your ecommerce business to have a mobile-friendly site in order to succeed.
When it comes to ecommerce, it is important to provide a good user experience. Customers like things to be simple and convenient, so if they have to scroll every which way to find the products, let alone place an order, it’s unlikely that they’ll hang about. In fact, they’ll be straight over to your competitor’s site before you can even say “mobile-friendly”. Each unnecessary scroll is just another barrier to a sale, which is something you need to reduce if you want to be running a successful online business.
According to AdWeek, 73% of consumers will switch from a poorly designed site to a smoother path to purchase, which just goes to show how important it is to design your website with mobile users in mind. So, here’s our advice for doing just that:
Optimise Your Desktop Site
A key piece of advice is to keep everything in one place. Apps are a faff, as is having a separate mobile site, so optimising your desktop site to be mobile-friendly is easiest for everyone (and will even help your search engine listings). Speak to your developers if your site isn’t already mobile-friendly to maximise your sales!
You also need to bear in mind that not everyone uses the same device. With people using tablets and mobiles of all shapes and sizes, you need to ensure that your website is scalable and adapts depending on the dimensions of each screen. In mobile-responsive sites, the layout should adapt to each device to make things simpler and look a lot less busy. By moving things around such as moving the navigation bar which is typically at the top, and putting it into a drop-down menu, you can declutter the screen on a mobile device.
If your website doesn’t load quickly enough on a mobile site, then your customers won’t bother waiting around. Many users that look at your website on a mobile device may choose to use mobile data rather than Wi-Fi, which could mean that things take longer to load. Bear this in mind when designing your mobile-friendly site and don’t overdo the images, graphics and transitions!
Not only can your actual site be optimised, but you can (and should) also optimise your images, because if the files are too large, it can really slow down the load time of the site. Of course, you don’t want to use images that are of poor quality, but you should try and use optimised resolutions to help with load times.