Top 5 Ways to Beat the Competition this Christmas Shopping Period
In the lead up to Christmas, most people will be on the hunt for the perfect gift, so there is a huge opportunity for online sales. However, that also comes with a lot of competition as the ecommerce world is so populated. In this post, we’re going to share our top 5 techniques to make sure your website is the go-to place for Christmas shopping this year AND that you get those all-important conversions.
#1 Small Incentives
Offering small incentives such as free delivery and returns will make the prospect of shopping with you a lot more appealing to customers as this eliminates a further cost and hassle. Of course, offering free delivery might not be possible with what you sell, but there could be other things you could offer, such as a free installation or an added extra thrown in with an order, for example. Whatever you choose, it shouldn’t cost you too much, but it shows customers that you’re willing to go above and beyond for them.
Whether this comes in the form of remarketing, or an abandoned cart email, sending your customers little reminders to shop with you are a great way to keep your brand at the forefront of their minds and to encourage sales. Another way to do this is to be posting regularly on social media, or writing blogs (ahem) to try and remind people that you’re there in a more organic way.
#3 Create Scarcity
If people think there’s a chance they will miss out, they will be more likely to make a purchase sooner rather than later. By letting customers know when products have a low stock or even how many others are looking at the product at the same time, you can create a sense of scarcity which will encourage sales.
#4 Spruce Up Your Content
You need to ensure that your images and product descriptions are as good as they can be, especially at this time of year, because appearances are everything in ecommerce. If you and your competitor are selling similar products, the way you each present them to customers could be what gets you the sale. A good product page helps to build trust and reassure the customer that they are making the right choice by shopping with you, so be sure to make any necessary tweaks.
#5 Be Convenient
A lot of the time, people shop online out of convenience, and if your website is more convenient than your competition, you’re likely to gain some extra customers at this time of year. As Christmas shopping can be stressful, you want to try and eliminate hassle as these small things will become a barrier for so many people. To be as convenient as possible, try and do some or all of the following: include lots of delivery options, perhaps add the option for click and collect, include a wide variety of payment methods, have a number of contact options & have a clear layout and simple navigation.