Online Marketing Techniques to Boost Sales
Your conversion rate will vary based on what you sell. If your product range is relatively low-cost, you may find that you get more sales more frequently, which may differ to the sales of a higher-cost product range.
For a high-cost product, you may find that 1000 visitors gets you 1 sale, and that one sale is enough to carry you for a month. This is very much dependent on the size of your business and will vary enormously across all industries. For a lower-cost product, you may only need 50 visitors to make 1 sale, but you will want more sales to keep you going each month. By analysing your site’s current traffic and conversion rate, you should be able to determine roughly how many visitors it takes to make 1 sale. Once you know this, you can work out how many visitors you ideally want on your site each month for optimum sales, and then promote your page accordingly.
Of course, driving traffic to your site can be done in a number of ways, but to ensure that you are bringing in relevant traffic (people who are actually interested and want to buy from you), you could try a number of the below techniques:
Email marketing is a cost-effective way to drive traffic to your site and generate conversions. The emails you send out can act as brand reminders to nudge people towards sales, or perhaps they could include brand updates or discount codes. As people have to sign up or opt-in to your mailing list, you know that the people you will be sending your emails to will be interested in your content.
The extent of how specific you can get with targeted Facebook Ads is still quite new to a lot of people, but they are an excellent way to get your brand seen by your exact target audience. This tool is particularly useful if you know your target audience inside and out.
Facebook has a scary amount of data stored within it, all of which we can use to our business’ advantage. If you wanted to target women between the ages of 25 and 35, within 50 miles of London, who speak Spanish and enjoyed reading Harry Potter, you could – it’s THAT specific. With each campaign, you pay for views, clicks or conversions and you even set a budget so you don’t spend too much each time.
There are various platforms you can use for Paid Search – the most common is Google AdWords. With this tool, you can bid on specific keywords to try and get your website listing when people are searching for that word. You can also exclude certain words when you create your campaign too, which is helpful if you’re trying to disassociate your business with certain things – for example, you might not want people to think that your brand is ‘cheap’ so you may choose to exclude this word (and similar ones) in your campaign.
Social media has grown significantly in the last few years and continues to do so. It is a great way to share updates, images and information about your brand. You can generate buzz from prospective customers by posting regular, topical content, which will encourage shares and boost your brand as a result. Also, the people who follow your social platforms should be more open to the messages you are putting out there as they chose to follow you in the first place.
The only cost with social media is employing somebody to do it for you. You may be able to extend the responsibilities of your current employees, or you may want to bring someone in to help out.
User Generated Content
If social media is working well for you, you could try expanding this platform by posting user generated content. In some cases, your customers may already be posting images of the products they have bought from you, which is great and you should be sharing this, but you could also invest in some promotion from smaller bloggers or social influencers who are relevant to your brand. This often involves you supplying them with your product and them sharing your product on their social channels with their already established audiences. You can then re-post their content, which means a promotion for them, and more content for you.
Writing a blog is another way to market your business online. Share images and information about your products and make sure you share it across your social platforms so you can grow your audience, and therefore your prospects list.
These techniques work best when used in conjunction as it allows you to reinforce your message with every view. It is said that the average person needs to see an advert 7 times before they remember it. By putting your message on more than one platform, you have more chance of your target audience seeing your ad, meaning they should be able to recall it sooner.