Select Tips: Keeping Up with M-commerce
It’s hard to think back to a time when society wasn’t glued to a smartphone, and with the constant development of new tech, the popularity of mobile-use continues to rise. As of September 2017, 41 million people in the UK owned or had access to a smartphone, and according to eMarketer, m-commerce is predicted to make up 63.5% of total ecommerce sales in 2018 which, together, demonstrates the enormous opportunity available to businesses like yours to reach these potential consumers.
Why do people buy online via mobile?
Out of Convenience: It’s a lot easier than powering up a laptop or desktop, it can be done from anywhere at any time, and if people are already spending time on their phone to browse, it makes sense that they would then make the purchase from their phones also.
With several million potential customers using m-commerce, it seems logical that all businesses, regardless of size or who their audience may be, should have mobile shopping capabilities. Not only that, but as m-commerce grows in popularity, the brands that are making the most of it need to be able to adapt to keep up with the trends and provide the best possible mobile shopping experience possible to their customers.
Adapt with Technology
As technology continues to develop, m-commerce will adapt and consumers will get used to certain elements, such as different payment options. Our advice here is to ensure the team behind your mobile-responsive website or mobile app can always be working on new updates to keep up with the technology trends.
Shoppable Social Media
A fairly recent thing we are seeing on social media is shoppable links, which is where certain items in a brand’s image or video content on social media can be programmed with a link to take consumers straight to the site for purchase. This form of marketing “quickly and thoroughly educates a shopper while streamlining the path to purchase”.
Whether shopping on a mobile device or via desktop, the process should feel inherently like your brand, which means that whichever device you’re using, the software should provide the same customer experience. Being available everywhere and also having all platforms run hand-in-hand will help to maximise sales for your business.
Modify for Mobile
Whilst the customer experience should feel the same across each platform, there must be some modifications made for when customers are using a mobile device. The smaller screen means things can look cluttered more quickly, so product descriptions should be made more concise to reduce text and pages should be more image-heavy where possible to attract attention.
Provide Flexibility and Personalisation
Mobile allows businesses to put themselves in front of consumers quickly and often, but it also means that they need to be flexible to stay up to date with the trends. Additionally, being able to customise the content mobile-users are seeing will give them more reason to buy from you.