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Read more commentsA/B testing your web site
By Mark Walker
Recent developments have allowed us to start working with one of the worlds biggest companies to test the effectiveness of new ideas or changes to your web site.
Working with Google we are delighted to announce the introduction of a superb A/B testing service.
What is A/B testing?
Wikipedia provides a full explanation here.
A/B Testing allows you to compare two or more different versions of a page. This method is a fast and easy way to test which version produces the highest number of sales. For example, a client was unsure if a particular product page was working as effectively as it should be. We introduced an A/B test which made some subtle changes to the page. 50% of users saw the original page and 50% saw the new version over the test period. The new page generated 16% more sales!
Carrying out these tests does not require you to have a web site hosted with us as we can, in most cases, provide this service to anyone.
So if you are wondering if your site is working as well as it could do why not talk to us about A/B testing.
